New Products and Product News


CRUZAN HURRICANE PROOF — The newest addition to the brand’s portfolio is bottled at 137 proof in acknowledgment of the wind speeds of the Category 5 hurricane that swept through the brand’s home island of St. Croix last year. The brand is donating $1 to the Island Spirit Fund for each case of the rum sold to support communities adversely impacted by hurricanes in the U.S. Virgin Islands and across the United States. It has a suggested retail price of $19.99 for a 750 ml bottle.

PATRON ESTATE RELEASE — The tequila is created using only 100 percent Weber Blue Agave exclusively harvested and cultivated on the grounds surrounding the distillery in Atotonilco el Alto. The 84-proof blanco tequila has a suggested retail price of $100.

KNOB CREEK TWICE BARRELED RYE — The whiskey presents the brand’s signature straight rye whiskey, secondarily finished in new, charred American oak barrels. The 100-proof whiskey has a suggested retail price of $44.99 for a 750 ml bottle.

GUINNESS — The brewer’s latest experimental beer to come out of its new American brewery features its Dublin-brewed Antwerpen Stout aged for eight months in Bulleit bourbon barrels at the Open Gate Brewery & Barrel House in Baltimore. The beer has an ABV of 10 percent and 52 IBUs, and is available in the U.S. in four-packs of 11.2-ounce bottles for a suggested retail price of $19.99.

1993 VINTAGE O.F.C. — The limited edition release from Buffalo Trace Distiller is presented in a wooden display box containing a provenance card. It has a suggested retail price of $2,500.

HEAVEN’S DOOR — The distiller’s limited release 10 Year Tennessee straight bourbon whiskey is mellowed using charcoal columns made from Tennessee sugar maple trees, a method traditionally known as the “Lincoln County Process.” The suggested retail price is $129.99.

THE BOWMORE 1965 — The fourth edition of the whisky’s 50-year-old Vault Series is a single malt Scotch matured for 52 years. The liquid was one of the first to pass through the distillery’s then-new steam heated stills in 1965. Only 232 bottles of the whisky have been produced and will be available with a suggested retail price of $30,000 for a 750 ml bottle.

ASSASSIN’S CREED WINES — Winemaker Lot18 and Ubisoft have produced a limited-edition collection of wine based on the Assassin’s Creed video game franchise. The wines were crafted by the team at Lot18 to highlight characters from the game: Aveline, Arno, Altaïr, Bayek, Connor and Ezio.

SCHMALTZ BREWING — For the holiday season, the brewery is releasing its official Chanukah beer, Chanukah, Hanukkah…Pass the Beer dark ale, in 12 -ounce cans and its Jewbelation anniversary Imperial Brown Ale in 16-ounce cans rather than the traditional 22-ounce bottles.

DON Q — The rum brand has formalized the tradition of the Holiday Coquito, the official cocktail of all seasonal festivities for Puerto Ricans, into National Coquito Day on Dec. 21. To celebrate the observance, the brand is sponsoring a Coquito contest through Dec. 9, with the best receipe for a Coquito, which is similar to egg nog, winning a trip for two to Las Fiestas de la Calle San Sebastian in Puerto Rico in 2019. Entries and more information are available at

CAMPARI — The aperitif is bringing back its Campari Red Diaries in 2019 with “Entering Red,” a short movie featuring Hollywood actress Ana de Armas and Italian director Matteo Garrone. “Entering Red” will premier in Milan, with a red-carpet event on Feb. 5, followed by a simultaneous digital launch worldwide. The short movie will be available to view on Campari’s official YouTube channel.

SEGURA VIUDAS — The Spanish sparkling wine has launched a new holiday campaign featuring a new version of the holiday classic, “Auld Lang Syne,” composed and performed by R&B duo Lion Babe. Additionally every time a viewer comments on the video of the “Auld Lang Syne” collaboration on social media, the brand will make a $25 donation to Women in Music.

The following summaries are compiled from news releases provided by the suppliers.