Ontario Premier Launches “Buck-A-Beer”


PICTON, Ontario, Canada (CNW) — Ontario Premier Doug Ford is calling for a reduction in the province’s minimum price on beer to $1 from the current $1.25.

Ford’s “buck-a-beer” challenge encourages brewers to lower their prices. Any brewer who agrees to lower their prices on or after Aug. 27 will, for a limited time throughout the year, receive promotional considerations from provincial liquor regulars. The lower minimum applies to beers with an ABV of 5.6 percent or below.

Ford called the effort a campaign promise fulfilled.

“We were elected on a promise to reduce red tape and put the people first,” said Ford. “This included a promise to bring ‘buck-a-beer’ back to Ontario. Today I am proud to say: Promise made, promise kept.”